I have been to Nebraska State Conventions, National Association of REALTORS® Conventions, CRS Sellabrations®, and Prudential's Conventions. I was on the committee that plans the Nebraska REALTORS® Convention for several years and Chaired the Committee in 2001. (Nebraska hosts over 800 REALTORS® at their convention. The cost of the convention is figured in our Association dues and is free to the members who pre-register and attend.)
As with most things in life, it's up to you to find value in attending a convention. You get to choose how to spend your time. I will tell you how I plan ahead for conventions and how I have made the most of my time at them.
First you select the convention you want to attend. If you sign up early you can usually save lots of money. You can also save money by watching the airline fares and buying your ticket when rates are down. Another way to save money is to find a quality hotel near the convention hotel. I like to attend with REALTOR® girl friends and share the cost of the room. Besides it's more fun when you have someone to laugh with.
When I get the schedule for the convention I go through it with a fine tooth comb. I like to use a highlighter and select the classes, instructors, WCR and CRS meetings, meals, and parties that most interest me. I seek advise from seasoned REALTORS® so I don't miss out on anything exceptional. For instance, seasoned REALTORS® know the best parties and how to get a ticket, like certain banks or CRS parties at National Convention. They know the extraordinary instructors and popular classes to take. If they have been to that city they will coach you on touristy stuff.
After I select the events that most interest me I sit down with my calendar and see how many of them I can fit into it. Some things will conflict and I will have to choose. It's so much easier to plan this ahead of time! If I am visiting a new city, I plan tourist time. When I went to Washington DC for the first time I planned a couple extra days to see the city. I usually take a kazillion photos. Okay, now you need to add camera and batteries to your list of things to take.
Watch for some classes that may be offered prior to the scheduled convention dates. Often a one or two day course for CRS is offered in advance of the convention. These cost extra, in my opinion, because they are worth it. If you are interested in getting your CRS designation you may want to plan to go early and attend these classes. Again, this takes planning ahead!
There are many things to do that are included in your convention registration fee. Conventions offer generous vendors displaying their wares, offering expert advise and giving away hundreds, if not thousands, of dollars worth of prizes in drawings. TAKE LOTS OF BUSINESS CARDS! Drop them in the fishbowls/baskets for the drawings. You can't win if you don't enter! My cousin/real estate partner, Marlene, won a television while at the CRS Sellabration® in Hawaii last year!
I have found conventions useful in quality and selection of classes. You will find free/included courses on technology, forclosures, buyers, sellers, you name it, it can probably be found. Here's the link for the National Convention. Check it out! http://www.realtor.org/Convention
To get the most out of networking at convention, I plan a small gift with my business card to pass out to REALTORS® that I personally meet. One year I took a Dumdum sucker and put a tag on it that said something like, "Don't be a Dumdum, call Donna with your referrals" and my card was attached. Another time I had a friend make fishing flies and my note said, "Cast your referrals to Donna". Go to lunches, meetings, classes and always sit with people you don't know. Meet new people and pass out your cards. Tell them about your business and ask about theirs. Meeting new people with similar interests is fun! Networking brings you business. Referrals are great! It's awesome to send referrals to people you have met!
CONVENTION TRIPS ARE TAX DEDUCTABLE! TALK TO YOUR TAX GUY!
Most important Things to take with you:
Yes there is value in attending a convention.
It takes some planning ahead and using your plan once you get there.
I track our traffic numbers on a daily basis. It's a borderline obsession for me. When you've built websites your whole adult life, this tends to happen. For example, I know that yesterday was our second highest number of visitors ever to the site. 88% of our visitors on a monthly basis come from search engines or referral from other sites. These are potential clients doing search queries that are leading them to your posts.
